When it comes to SEO, there are lots of false impressions the people have. Various service providers have served different businesses or companies to enhance their rankings in the search engines and to increase the visibility level. People think wrong about search engine optimization as it is a common saying that things are not always as they would come into view, or as one would anticipate them to be. As there are various misconceptions that have been elucidated over time, but still some of them are pending. Take a look at below mentioned misunderstandings about SEO, the businesses have:Google appreciates content
You would possibly notice that people have thinking about Google that the Google loves content. The more content, the better will be the SEO. But this is not the actual thing. Of course, Google wants content, but only high quality content. If you write a small quantity of high quality content, it will provide true value to the readers. Afterwards, it can get shared on social media platform and connected to by other sites. These things are much better than creating a lot of poor and low quality content, which no one will read.SEO is all about the ranks
You need to know that rankings do not matter. It is a well known thing about rankings that it does not place any effect, unless it leads to others, more essential metrics. So, what are the factors that really affect the SEO? These are; leads sales, traffic and profits. In fact, you can acquire sales, which are not capable of generating leads. You can also get better SEO ranks, if you do not have more traffic. You can acquire leads, which do not produce sales. And you can also acquire sales without generating sales. You need to realize the main thing. Profits are what a company really relies on to keep alive and develop as the human needs food to survive. Ranks must not be neglected. But if you focus too much on them, you get step away from your primary objective in your business. Consequently, the decisions you take about the efforts to your SEO will not be the ones, which provides you with the most excellent possible development in profits.Usefulness of PPC ads
As Google sells PPC (Pay per Click) ads alongside the organic and natural ranks, which if you disburse Google for those paid advertisements, only might be, they will provide you with a little rise in the organic ranks. But this is not the actual case. They are completely individual. Though, for those, who trust this is the main case for all of the most popular search engines, you as well trust something, which is not real. This is because if you are optimizing in USA for their search engines, then operating a PPC campaign will really place impact on your organic rankings. You need to hire a professional SEO company to become the real hero of the SEO, when it comes to your business success. only an experienced and updated SEO company will assist you in every possible manner.